In MizzouThon, being For The Kids is not just for 13.1 hours during the Main Event, it’s not just during a Family Event, or during the 5K, it is 24 hours a day/7 days a week/365 days a year. In 2018, we completed our $1 million pledge to the NICU at the MU Women’s and Children’s Hospital an entire year early. Last year, we wanted to take it further to ensure every child has the right to be a kid by signing a $1.3 million pledge. Our 24/7/365 campaign embodies our goals of creating a better world for our Miracle Kids, and growing the organization so we can spread awareness and funds for pediatric patients in mid-Missouri.